Yellow delivery van at a Swiss border crossing, bringing a brand into the Swiss market
Our work

We combine international sourcing expertise with a clear understanding of today's pet owners and their expectations. The result is a carefully selected portfolio shaped by quality, function and animal wellbeing.

Our work covers international import, quality control, warehousing and distribution for selected premium products. We manage the full value chain, from manufacturer selection and international purchasing to customs clearance, storage, marketing and delivery.

We work with established manufacturers and producers in different countries, chosen for innovation, responsible production and high standards. Long-term partnerships and careful supplier selection keep product quality and supply consistent.

Efficient logistics and digitally supported processes allow us to serve our customers quickly, reliably and professionally.

View our portfolio
Strategy

Our principles

Clear principles guide our decisions. They shape our product selection, our partnerships and the way we introduce new brands in Switzerland.

  1. 01

    Product selection

    Carefully selected premium products with quality, relevance and market potential.

  2. 02

    Partnerships

    Long-term collaboration with international manufacturers and brand owners.

  3. 03

    Quality

    High standards for product quality, safety and responsible production.

  4. 04

    Efficiency

    Reliable sourcing, warehousing and logistics processes that keep supply moving.

  5. 05

    Pricing

    Attractive commercial terms without compromising product quality.

  6. 06

    Distribution

    Brand development and distribution through the right channels in Switzerland.

Our ambition

A leading trading partner in the premium segment

Our ambition is to establish Muri Trading as a reliable importer and leading trading partner for premium pet products. We see ourselves as more than a supplier: we are a partner to specialist retailers, veterinarians and pet owners.

With strong products, precise service and lasting business relationships, we create long-term value for our customers and contribute to a healthier, more comfortable life for dogs and cats.

Team member moving plain shipping cartons through a warehouse with a yellow pallet truck